Branding

Colors

The NØDE palette is dark, grounded, and field-functional. These are exact values. Never substitute.

Never use: bright neon, glossy gradients, or white (#FFFFFF) as primary.

Typography

Rules:

• NØDE always uppercase, always with zero (0)
• No script fonts, no decorative typefaces
• Readable at distance — test at arm’s length
• Prefer weight and spacing over size

Core Mark

The NØDE core mark is the primary brand identifier. Use it:

• On dark backgrounds (Charcoal, Pine Green)
• At sufficient size — minimum 32px digital, 0.5 inch print
• With adequate clear space (equal to the height of the zero on all sides)
• In Cream on dark, or Charcoal reversed on light (print only)

Do not:

• Stretch or distort the mark
• Apply drop shadows or glows
• Place on busy backgrounds without contrast treatment
• Use the letter O in place of the zero

Assets

Field Patch Variant

The field patch variant is optimized for embroidery, vinyl, and reproduction at small sizes. It uses simplified geometry — no fine detail, no gradients.

Use the patch variant for:

• Physical patches (3 inch, 2 inch)
• Vehicle magnets
• Stickers
• Anything reproduced below 100px digital or 1 inch print

Sub-Mark Expansion

NØDE sub-marks follow this pattern: NØDE // [identifier]

Examples:

• NØDE // 73 — general sign-off variant
• NØDE // PNW — regional node variant
• NØDE // MESH — mesh operations variant
• NØDE // SOTA — summit activation variant

Rules:

• Identifier is always uppercase
• Separator is always // (space, double slash, space)
• Sub-marks use the same typography and color rules as the core mark
• Do not invent sub-marks without field justification

Brand Test

Apply before any output — design, copy, or code:

If no to any of these — rethink it.